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An Open Letter To Every Business Owner & Sales Professional
Discover the Secret to Crushing Your
Competition!
Every Business Owner or Sales Professional
Needs This Book ....
| Dear Friend,
Let's face it, making
money in business
is tough in today's economy!
Allow me to introduce
myself. My name is
Joel Weiner, I am a Sales Trainer &
Marketing Consultant. Chances are you
haven't
heard of me before. But, when
you
finish reading this, you'll
be glad you finally
did.
"Why Should I Buy
From You?", is my
130+ page book. It is known as "The Must Have"
Book to Find Your Businesses' Unique
Selling Proposition and
How to Use it for
Maximum Profit and To Crush Your
Competition!"
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If you’ve been
struggling with getting new customers/clients and getting
more profit from existing customers/clients
- then this is definitely the most important letter you will
read today!
Here’s why:
No matter what
business you are in, you must learn that the most successful
businesses don’t try to be something for everyone. Instead
they focus in on a narrow subject area – a niche. No
matter what you are selling (whether it be a product or a
professional service), you need to zero in on your niche.
At first glance, it
may seem like offering a product or service that is
appealing to everyone will generate more sales than one
geared toward a small group of people. But, the fact is
this concept rarely ever pans out. So it’s in your best
interest to try not to be lulled by the thought. Instead,
what works better is to focus on solving a specific
problem. Usually, the more specific the better.
The sooner you create
your targeted Unique
Selling Proposition (USP), the sooner you will be getting
more new and repeat customers/clients!
And, it's not like any other book you've ever read on Unique
Selling Propositions ...
Why:
Simply, because
everything in this book has been tried in real life and
really works, period. You will read example after example of
well known products/services you know about or have used
already
And, nothing could be easier with my "9-Step Action Plan"!
The "9-Step Action
Plan" includes fill-in-the-blank worksheets to:
- Size up your
product or service
- Uncover the
benefits of your product or service
- Size up your
competition
- Determine who your
customers are & what's important to them
- Create your unique
Unique Selling Proposition
The investment for
business success, only ..... On Sale $17.97!
If you are not
planning to invest in my book, then please ask yourself
this question: ""How will I know how to focus my
business for increased sales and profits?"" If you can't answer that, you must
buy this book!"
Yes, for the price of a
dinner you will have all the tools you
need to increase sales, profits and crush your competition!
Why
Should I Buy From You?
by Joel Weiner
Anyone
who is serious enough to invest the price of a dinner and buy this
book will be greatly rewarded
- there's no doubt about it!
P.S. You can
download and read the 1st Chapter
here.
Questions? Comments?
Joel@GetMyUSP.com
Words of Praise for, “Why Should I Buy From You?”
“This book is the most comprehensive explanation I have
ever seen of the critically important Unique Selling
Proposition, one of the cornerstone concepts of 21st
century salesmanship.”
Gordie
Allen, Sales Trainer
Leads-Plus, Inc.
“This is a
MUST-READ for every business owner, either established
or just starting. It’s by far the most comprehensive
guide to creating your unique selling proposition that I
have ever read. It goes way beyond just words on paper
but really takes the time to help you think about your
business and how you create value for your customers.
And, the step by step action plan to create your own USP
is icing on the cake!”
Ben
Poston, Owner
Poston Publications
“What's in
it for me? That's what we ALL want to know as consumers
- right? So as business owners & salespeople, if we can
narrow down our target audience, clarify our message,
and let them know how our products or services can
benefit them in a unique way, we can stand out from the
sea of competition. Joel teaches us about the concept of
USP's and then takes us from the theoretical to the
practical as we design our own USP that will help us
consistently show our target audience what's in it for
them."”
Jeff
Rufenacht, Owner
dba, The Entrepreneur's Source
“Why Should
I Buy From You delivers a balance of discussion and
step-by-step instructions to building a solid marketing
message that will separate you from your competition. I
strongly recommend Why Should I Buy From You to anyone
establishing a marketing model; or just trying to
differentiate themselves and their product from the rest
of their market.”
Chris
Peterson, Senior Sales Director
ICx – Digital Infrared Imaging
“After 20
years in sales and sales training, it’s tough to find
new information. Most salespeople are looking for the
golden nuggets to build their success. The information
in this book has been around for decades, but the
delivery, action plans and implementation of it, all
equal one of those sought after golden nuggets.”
Brian
Buck, Manager & Trainer
BlueSky Training Solutions
“In the
real business world, it’s the small things that count. A
Unique Selling proposition … usually just 3 to 7 words …
is one of the biggest small things in your marketing
efforts. You’ll learn what it is and how to do it in
this book.”
J.F.
(Jim) Straw, Owner
Business Lyceum
“This is
more than a book. It is a great reference and handbook
that should be read by every small or large business
owner in the country.”!”
Tom
Kemper, Managing Partner
Kemper, Arthur, Thomas and Company, Inc.
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